Serene Duwayri was educated in Jordan, Italy, USA and UK. She has a Masters of Business Administration from Lancaster University (UK) and a Bachelor of Science in Industrial Engineering from the University of Jordan (Jordan). Serene has solid professional experience and in-depth knowledge in the fields of entrepreneurship, innovation, financial advisory, management and strategy consulting, and business development. Her work experience covers private, public and third sectors, on local, regional and international arenas. 

Ms. Duwayri has advised financial investors and strategic decision makers in domestic and cross-border alliances and operations in a range of industries including technology, high-value added, financial, defense, manufacturing and service industries. Additionally, she has led the development and implementation of several projects for national and multinational companies covering various disciplines including organizational development, cultural transformation, business strategies, supply chain, and operational development. Recently, Serene has been undertaking financial and consulting advisory roles with various corporate and consulting firms in Jordan. Today, she is managing a business incubation in Jordan.